Digital product strategy workshop

A clear product strategy is essential to get as much value as possible for your time and investment. In this workshop we will collaborate to formulate a clear product vision, establishing a blueprint for your digital product's development process. This workshop is a great kickoff for an MVP project.

Before the workshop

Before starting out, we will gain an overview of your business. Understanding the fundamentals such as your business model, competitor analysis, and users is an essential first step for this strategy workshop.

Workshop overview

  • Understanding the product

    Go over your goals, desired features, mission statement, and possible key performance indicators (KPIs). We also develop personas to gain a better understanding of who we are building this product for.

  • Minimum Viable Product (MVP)

    Collaboratively strip down features and develop an understanding of the product's core functionality. The MVP is the sole focus for the rest of the exercises in the workshop

  • User Flow Diagram

    Create a visualization of every step of the journey the user takes from the entry point to the final interaction.

  • Low-fidelity wireframes

    A two-dimensional skeletal outline of key moments of the user flow diagram. Also called a fat marker sketch because it is made with such broad strokes that adding detail is difficult or impossible. The goal is to focus on communicating the concept rather than creating a detailed solution.

  • Product architecture

    Create a diagram to overview the web application's architecture.

Next steps

To wrap up, we hold a presentation going over our results from the workshop. We include a report with a digital version of the user flow diagram, wireframes for MVP, the product architecture diagram, and our 40-page Playbook.

Workshop leads

Linda Guerrisi

Director of Product Design

Linda is a multidisciplinary designer with 10+ years of experience building digital products for B2B and SaaS. She has helped companies develop their brands, products' User experience, design strategy and lead teams of other designers.

Marco Otte-Witte

Founder and Managing Director of simplabs

Marco has been working in tech with startups and enterprises for 2 decades. He's helped companies bring relevant products to market in various industries – among them Blackberry, Generali and Experteer.

Get in touch with us

Interested in digital product strategy?

Request a call to learn more about our workshop.

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The simplabs playbook : Let's talk about the sustainable approach for your team

Sustainable growth can seem complex or reserved for the exceptional, but we believe it is for everyone. Our Playbook shares practical and actionable insights to help you build digital products while running an effective, collaborative product development process.

Read the Playbook