Blog: Built to Last #1: Christina Roizheim, co-founder of not less but better

Mar High

Director of Product Design


The simplabs' Built to Last founder interview series goes behind-the-scenes into what a successful product development process looks like from a founder’s perspective exploring their personal experiences, struggles, and learnings.

Mar High, our director of product design, kicks off the series by interviewing Christina Roitzheim, the co-founder of not less but better. Christina shares how her team, which helps users learn healthy smartphone habits, goes from idea to release.

One of Christina's key learnings was:

"Pressure doesn't solve problems." Therefore, Christina offers her help and tries to not be the person to create pressure on her team.

What a powerful takeaway! 💥

🧬 Learn more about not less but better.

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